• optimizing differential return on investment pricing, lotsizing and shipment in a two-echelon supply chain

    جزئیات بیشتر مقاله
    • تاریخ ارائه: 1392/01/01
    • تاریخ انتشار در تی پی بین: 1392/01/01
    • تعداد بازدید: 794
    • تعداد پرسش و پاسخ ها: 0
    • شماره تماس دبیرخانه رویداد: -
     in spite of studies, investigating differential pricing and lotsizing problems in inventory- marketing models individually, this paper addresses them simultaneously aiming to maximize return on inventory investment. a two echelon supply chain is studied that involves a retailer who faces demand from two or more market segments and enable to set different prices and marketing expenditures and a supplier who desires to find optimal number of shipments through an integrated system. a new fractional mixed-integer non-linear programming model is developed to determine optimal ordering, shipping and differential pricing and marketing expenditure quantities simultaneously. a simulated annealing algorithm is also applied to solve the resultant non-linear model. the parameters of the devised sa are calibrated via taguchi method.

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