on the impact of motion info graphics on reading comprehension of iranians efl impulsive-reflective learners

improving reading knowledge has always been an important concern to efl learners, so far much attempt, and related to enhance reading knowledge in various methods. nowadays, it is time to forget the stereotypical methods of reading learning which rarely engage the readers’ mind in the learning process and focus their attention on utilizing multimedia and visualizations in the form of info graphics in reading learning. the present study was designed to investigate the effect of utilizing motion infographics on reading comprehension of iranian efl impulsive-reflective learners. motion infographics are graphic visual representations of information, intended to present information quickly and clearly. this study carried out in the course of study at english institute level in order to achieve the aim of the study of the probable significance of the effect of authentic materials over simplified materials and its effect on learners’ reading comprehension. accordingly, 60 learners, between 20 and 25 years old, randomly selected from a larger group of 100 efl learners based on their performance on oxford placement test (opt), attending kish institute in tehran, iran. the selected participants divided into two groups (impulisive and reflective group). the efl learners in the impulsive group had motion infographics as their treatment, wherease the efl learners in the reflective group continued to learn the authentic material (i.e times & news week) through a traditional method. both groups took a 40 reading items on a mock ibt toefl test in pre-and post-test. the t-test statistical procedure utilized to the data and the result of the analysis showed that the impulsive group significantly outperformed the reflective group in the reading comprehension. the results of this study showed that all those who are engaged in language teaching and learning can process to possess a better perspective into developing efficient instructions.