• investigating the relationship between relationship marketing with customer responsiveness regarding the role of mediator of customs customers' trust in golestan province

    جزئیات بیشتر مقاله
    • تاریخ ارائه: 1400/08/01
    • تاریخ انتشار در تی پی بین: 1400/08/01
    • تعداد بازدید: 263
    • تعداد پرسش و پاسخ ها: 0
    • شماره تماس ژورنال: 0989394668909

    the purpose of this study was to investigate the relationship between the relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers' trust in golestan province. the research method used was descriptive correlational survey. the statistical population of this study included all customs customers in golestan province was unlimited. the sample size was 384 according to krejcy and morgan tables. the method of this research was stratified random. the research data were collected using library and field method and the tool used was a questionnaire. the reliability of the questionnaires was confirmed by cronbach method and the validity of the tool was confirmed by the content method. also for analyzing the data, the structural equation test was used using pls software. the results show that there is a significant relationship between the relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers trust in golestan province.

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