identification and ranking of effective factors on the use of information technology in subscribers of golestan gas company using the ahp method

the purpose of this study was to identify and rank the effective factors on the use of information technology in subscribers of golestan gas company using the ahp method. the research method used is descriptive and survey. the research data were collected using library and field method and the tools used were researcher-made questionnaire. reliability and validity of the questionnaires have been approved. also, for analyzing the data, the ahp model was used using expert choice and excel software. the results of the calculated analysis show that the results of the calculated analysis show that the organizational factors with the relative weight of 0.513 were ranked first and then human factors with a relative weight of 0.298 in the second rank and environmental factors with a relative weight of 0.186 in the third place is important.