• identify successes and failures in e-marketing projects for corporate excellence in the private sector and productive (case study me disk corporate)

    نویسندگان :
    جزئیات بیشتر مقاله
    • تاریخ ارائه: 1400/08/01
    • تاریخ انتشار در تی پی بین: 1400/08/01
    • تعداد بازدید: 621
    • تعداد پرسش و پاسخ ها: 0
    • شماره تماس ژورنال: 348136784

    the revolution in information and communication technologies has changed the manner that individuals and organizations conduct their business. acceptance of e-marketing for a variety of features and benefits such as the globalization of trade, removing of the limitation of time and distance, speed, efficiency, significant reduction of costs and improving product quality, finding new customers or suppliers, generating new sales of current products, taking advantage of opportunities and many other advantages has opened up a new realm in the competition.in this study, the model of organizational excellence with the e-marketing model was used and the variables and their impact on the success of e-organizationwere investigated.in this study, managers and employeesof me disk corporate(102 people) were analysedand the results showed the relationship and highimpact of these variables on the success of the organization. the research is applicable and data collected through a survey questionnaire.

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