the effect of relationship marketing on customer loyalty to the brand, the agricultural bank in kohgiluyeh and boyer

the purpose of this research study was to investigate the effect of relationship marketing on customer loyalty to the brand in the agricultural bank kohgiluyeh and boyer-ahmad is in 1394. this research is descriptive survey was conducted. respectively. the reliability by cronbach's alpha 89/0 is calculated. information collected by descriptive and inferential statistics in the form of pearson correlation and regression coefficients were analyzed using spss software. the results showed that the contacts view, factors such as trust, commitment, communication, social relationships, customer loyalty to the brand needs significant relationship with agricultural bank kohgiluyeh and boyer had.